Research on the impact of digital technologies on change management in pharmaceutical organizations

Abstract

The rapid advancement of digital technologies has significantly transformed industries across the globe, including the pharmaceutical sector. Digital innovations, such as artificial intelligence, big data analytics, and cloud computing, are driving change within pharmaceutical organizations, impacting everything from research and development to supply chain management and patient care. As these technologies continue to evolve, understanding their role in facilitating effective change management becomes increasingly important for maintaining competitive advantage, ensuring regulatory compliance, and improving operational efficiency. This study focuses on the influence of digital technologies on change management processes in pharmaceutical organizations, aiming to identify how these tools support organizational adaptation to new challenges and opportunities.