Formulation of the basic principles of interaction in the provision of pharmaceutical care

Abstract

Communication processes involving a significant number of participants, including pharmacy visitors, doctors and patients, and, of course, pharmacists, are a significant integral part of the professional activity of pharmacy specialists. Patients view pharmacists as a source of information about the medicines they use to treat their primary and co-morbidities, and come to pharmacists with specific questions. However, many problems arise from misinformation obtained from the Internet. In addition, patients often read about complementary and alternative medicines that are advertised as helping to cure a particular disease. Therefore, it is the pharmacist who can provide a pharmaceutical service that includes honest information about the ineffectiveness and potential dangers of using these products. Despite the fact that providing information about medicines is the main subject of pharmacists' communication, pharmacists face different aspects of interaction, in particular, they advise doctors and patients and the public on the choice of medicines, provide information on preventive measures, proper use of medicines, storage, etc.