Theoretical and Methodological Approaches for Studying the Loyalty of Pharmacy Specialists towards Chemist's Shops, As a Part of Corporate Culture

Abstract

The authors investigated the theoretical and methodological approaches to the systematic analysis of loyalty of the experts who works at the domestic chemist's shops, as one of the important elements of effective management of corporate culture within adaptive personnel management. The terminological definition of "loyalty of pharmacy specialist" is improved, the main features of loyalty of pharmacy specialists and the attributes of their behaviour and loyalty components are outlined, followed by the implementation of the work in practice. PS loyalty elements are presented as pragmatic, normative and emotional components. The methodological basis for the study of pharmacy specialist's loyalty was the special scientific literature, the fundamental publication of labour organization, the scientific reviews and the monographic publications of domestic and foreign HR scientists, Internet resources, the results of research and personal observations. Research results improve theoretical and practical knowledge of the domestic system of management of corporate culture in the context of adaptive management of chemist's shops' personnel.