Please use this identifier to cite or link to this item:
http://dspace.nuph.edu.ua/handle/123456789/11162
Title: | Customer-centric approach in pharmaceutical marketing |
Authors: | Timanyuk, I. V. Bondarieva, I. V. Тиманюк, И. В. Тіманюк, І. В. Бондарєва, І. В. Бондарева, И. В. |
Keywords: | content marketing;inbound-marketing;buyers |
Issue Date: | 2015 |
Bibliographic description (Ukraine): | Timanyuk, I. V. Customer-centric approach in pharmaceutical marketing / I. V. Timanyuk, I. V. Bondarieva // Инновации в медецине и фармации-2015: материалы дистанционной науч.-практ. конф. студ. и мол. учёных. - Минск: БГМУ, 2015. - С. 940-944. |
Abstract: | in the article investigated and analyzed the behavior of modern consumers. Questionnaire made the basis of the research materials, the purpose of which was to obtain relevant information about the social and psychological aspects of the behavior of end-users. The results indicate the need for use in the pharmaceutical practice, customer-centric approach. |
URI: | http://dspace.nuph.edu.ua/handle/123456789/11162 |
ISBN: | 978-985-567-338-6 |
Appears in Collections: | Наукові публікації кафедри менеджменту, маркетингу та забезпечення якості у фармації |
Files in This Item:
File | Description | Size | Format | |
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Беларусия 2015.pdf | 5,18 MB | Adobe PDF | View/Open |
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