Please use this identifier to cite or link to this item: http://dspace.nuph.edu.ua/handle/123456789/11162
Title: Customer-centric approach in pharmaceutical marketing
Authors: Timanyuk, I. V.
Bondarieva, I. V.
Тиманюк, И. В.
Тіманюк, І. В.
Бондарєва, І. В.
Бондарева, И. В.
Keywords: content marketing;inbound-marketing;buyers
Issue Date: 2015
Bibliographic description (Ukraine): Timanyuk, I. V. Customer-centric approach in pharmaceutical marketing / I. V. Timanyuk, I. V. Bondarieva // Инновации в медецине и фармации-2015: материалы дистанционной науч.-практ. конф. студ. и мол. учёных. - Минск: БГМУ, 2015. - С. 940-944.
Abstract: in the article investigated and analyzed the behavior of modern consumers. Questionnaire made the basis of the research materials, the purpose of which was to obtain relevant information about the social and psychological aspects of the behavior of end-users. The results indicate the need for use in the pharmaceutical practice, customer-centric approach.
URI: http://dspace.nuph.edu.ua/handle/123456789/11162
ISBN: 978-985-567-338-6
Appears in Collections:Наукові публікації кафедри менеджменту, маркетингу та забезпечення якості у фармації

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