Please use this identifier to cite or link to this item:
http://dspace.nuph.edu.ua/handle/123456789/36808| Title: | Prospects of marketing research of the domestic market of herbal plant collections |
| Authors: | Oproshanska, T. V. |
| Keywords: | marketing research;herbal plant collections |
| Issue Date: | 2026 |
| Publisher: | НФаУ |
| Bibliographic description (Ukraine): | Oproshanska, T. V. Prospects of marketing research of the domestic market of herbal plant collections / T. V. Oproshanska // Менеджмент та маркетинг у складі сучасної економіки, науки, освіти, практики : матеріали ХIІ Міжнар. наук.-практ. internet-конф. з міжнар. участю, м. Харків, 19 берез. 2026 р. / редкол.: О. В. Літвінова, І. В. Пестун. – Харків : НФаУ, 2026. – С. 393. |
| Abstract: | Problem Statement. On the global pharmaceutical market about 40 % of products are of plant origin and their number is constantly growing annually by 8-20 % (depending on the research methodology used). Therefore, it is promising to intensify the market of herbal remedies, in particular, herbal collections as one of the most budgetary and polypharmacological herbal remedies. |
| URI: | http://dspace.nuph.edu.ua/handle/123456789/36808 |
| Appears in Collections: | Тези доповідей співробітників НФаУ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Матеріали конференції_19.03.2026 393.pdf | 310,73 kB | Adobe PDF | View/Open |
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