Elements of marketing in ecopharmacognosy

Abstract

The relatively new term “ecopharmacognosy” defines the sustainability and integration of pharmacy technologies, for example, digital design of natural compound derivatives by molecular docking, remote sensing technologies with non-invasive assessment of natural APIs for the presence of critical components. The principles of ecopharmacognosy are a concept for developing modern strategies and new scientific perspectives for improving the quality and availability of products. The relevance of the tasks is further enhanced by the increase in the population on the planet and the sharp deterioration of the environmental situation, in particular, in our country under martial law.