Please use this identifier to cite or link to this item:
http://dspace.nuph.edu.ua/handle/123456789/32828Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bondarieva, I. V. | - |
| dc.contributor.author | Malyi, V. V. | - |
| dc.contributor.author | Jemmi, H. | - |
| dc.date.accessioned | 2024-06-18T12:42:55Z | - |
| dc.date.available | 2024-06-18T12:42:55Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.citation | Bondarieva, I. V. Analysis of tasks of marketing communications of pharmacies / I. V. Bondarieva,V. V. Malyi, H. Jemmi // Соціальна фармація: стан, проблеми та перспективи : матеріали ІX Міжнар. наук.-практ. конф., м. Харків, 25 квіт. 2024 р. – Харків : НФаУ, 2024. – С. 40-46. | uk_UA |
| dc.identifier.uri | http://dspace.nuph.edu.ua/handle/123456789/32828 | - |
| dc.description.abstract | The promotion of medicines and pharmacy products at different stages of the life cycle has been studied. It was found that promotion activities and their effectiveness vary depending on the stage of the life cycle, which is reflected in the distribution of advertising efforts and other methods of marketing communication. | uk_UA |
| dc.language.iso | en | uk_UA |
| dc.subject | promotion | uk_UA |
| dc.subject | pharmacy | uk_UA |
| dc.subject | product life cycle | uk_UA |
| dc.subject | advertising | uk_UA |
| dc.subject | marketing communications | uk_UA |
| dc.subject | sales increase | uk_UA |
| dc.title | Analysis of tasks of marketing communications of pharmacies | uk_UA |
| dc.type | Article | uk_UA |
| Appears in Collections: | Тези доповідей співробітників НФаУ | |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.