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http://dspace.nuph.edu.ua/handle/123456789/32828| Title: | Analysis of tasks of marketing communications of pharmacies |
| Authors: | Bondarieva, I. V. Malyi, V. V. Jemmi, H. |
| Keywords: | promotion;pharmacy;product life cycle;advertising;marketing communications;sales increase |
| Issue Date: | 2024 |
| Bibliographic description (Ukraine): | Bondarieva, I. V. Analysis of tasks of marketing communications of pharmacies / I. V. Bondarieva,V. V. Malyi, H. Jemmi // Соціальна фармація: стан, проблеми та перспективи : матеріали ІX Міжнар. наук.-практ. конф., м. Харків, 25 квіт. 2024 р. – Харків : НФаУ, 2024. – С. 40-46. |
| Abstract: | The promotion of medicines and pharmacy products at different stages of the life cycle has been studied. It was found that promotion activities and their effectiveness vary depending on the stage of the life cycle, which is reflected in the distribution of advertising efforts and other methods of marketing communication. |
| URI: | http://dspace.nuph.edu.ua/handle/123456789/32828 |
| Appears in Collections: | Тези доповідей співробітників НФаУ |
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