Prospects of marketing research of the domestic market of herbal plant collections

Abstract

Problem Statement. On the global pharmaceutical market about 40 % of products are of plant origin and their number is constantly growing annually by 8-20 % (depending on the research methodology used). Therefore, it is promising to intensify the market of herbal remedies, in particular, herbal collections as one of the most budgetary and polypharmacological herbal remedies.