Please use this identifier to cite or link to this item:
http://dspace.nuph.edu.ua/handle/123456789/8463| Title: | Science and Education Studies |
| Authors: | Malyi, V. Timanyuk, I. Rogulia, O. Малый, В. В. Тиманюк, И. Рогуля, О. Малий, В. В. |
| Keywords: | neuromarketing;drugstore;pharmacy;medication;promotion;subconscious |
| Issue Date: | 2015 |
| Publisher: | Stanford University Press |
| Bibliographic description (Ukraine): | Malyi, V. Pharmaceutical Marketing on a subconscious level / V. Malyi, I. Timanyuk, O. Rogulia // Science and Education Studies, “Stanford University Press”. - 2015. - № 2 (16). – P. 125-129. |
| Series/Report no.: | ;№2 (16) |
| Abstract: | This article reveals the possibility of using neuromarketing in pharmacy. The paper disclosed the levels at which the buyer makes a decision. Described examples of the application of elements of neuromarketing in the activities of Ukrainian pharmacies. |
| URI: | http://dspace.nuph.edu.ua/handle/123456789/8463 |
| ISSN: | 0926-722X |
| Appears in Collections: | Матеріали конференцій кафедри менеджменту, маркетингу та забезпечення якості у фармації Наукові публікації кафедри менеджменту, маркетингу та забезпечення якості у фармації |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Стенфорд-скопус 2015.pdf | 573,2 kB | Adobe PDF | View/Open |
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