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http://dspace.nuph.edu.ua/handle/123456789/31493| Title: | Маркетинговая стратегия продвижения торговых марок на рынок |
| Other Titles: | Marketing strategy for promoting brands on the market |
| Authors: | Саддики, Асмаа |
| Keywords: | кваліфікаційна робота;кафедра фармацевтичного менеджменту та маркетингу;trade mark;promotion;generic;marketing strategy;drug |
| Issue Date: | Jun-2023 |
| Bibliographic description (Ukraine): | Саддики, Асмаа. Маркетинговая стратегия продвижения торговых марок на рынок : квалиф. работа / науч. руководитель Е. Шуванова. - Харьков, 2023. - 61 с. |
| Abstract: | The work is devoted to a comparative analysis of the strategies of promotion in the pharmaceutical market of brand names of medicinal products and goods that are sold under an international non-proprietary name. Brand strategies of five pharmaceutical production enterprises of Ukraine, included in the TOP-20 by sales volume, were analyzed. An algorithm for building an advertising strategy for a medicinal product with an individual trademark has been developed. The qualifying work consists of an introduction, three chapters, conclusions, a list of used sources, laid out on 42 pages, includes 7 tables, 7 figures, as well as 36 sources of literature. |
| URI: | http://dspace.nuph.edu.ua/handle/123456789/31493 |
| Appears in Collections: | Кваліфікаційні роботи здобувачів вищої освіти кафедри менеджменту, маркетингу та забезпечення якості у фармації |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Саддікі Асмаа.pdf | 1,11 MB | Adobe PDF | View/Open |
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